The right digital agency can make or break any organization.
This is not an exaggeration. In fact, according to Techjury, almost 90%of startups are prone to failure, with about 20% failing in their first year of existence, and poor marketing accounts for 14% of the failed businesses.
The right digital marketing agency can truly improve your ROI on marketing investment made in the digital medium. By being able to accurately analyze current marketing trends and data about your customers and target audience, a digital marketing agency can help you establish your business goals and strategies that will further drive up ROI.
Here are the top reasons to hire a digital marketing agency
1. You get to focus on running the business
Just like how a Chartered Accountant solves all your tax worries, a digital marketing agency will free you from taking care of day-to-day marketing needs, and instead, let you focus on the other important aspects of your business. This could range from deciding on a new revenue stream, hiring more professionals, fixing up operations, and much more.
2. Cut down unnecessary marketing costs
A lot of businesses fail because they are unable to manage their cash flow efficiently. That happens when you hire multiple people for different roles such as Marketing, Content Writing, Graphic Designing because you end up paying much more in salaries and hold up spending on marketing efforts that may actually boost your business. On the other hand, hiring a digital marketing agency is cost-effective.
3. Get measurable and actionable results
A digital marketing agency works well because they are trained specifically to do that job. Hence, they can provide companies relevant analytics and reports that give you a measure of the results you are getting through all your marketing efforts. This proves the effectiveness or ineffectiveness of the approach and helps you tweak your marketing strategies accordingly.
4. Access to the latest marketing tools
A digital marketing agency is always updated about the latest developments in marketing tools and the associated technologies, which further helps in getting out useful data from marketing initiatives. Considering that the tools are applied to various other projects handled by the agency, the cost of acquisition is distributed accordingly. But as a single entity, you are likely to incur more cost in purchasing these tools.
5. Gaining new perspectives
When you have an in-house team taking care of your digital needs, they are usually limited to a single perspective since this is the only client they are working on. But when you hire a digital marketing agency with a background across sectors and industries, they bring fresh ideas to the table and help you perceive your issues in a different light, which your team may have missed. You can then tap into this experience and leverage their learnings for more growth of your business.
6. Scale without hiring
When your business grows, you usually end up hiring more people too. With a digital team, the issue is that the costs associated with hiring people are huge. Instead, hire a digital marketing agency so that you don’t have to get into the hassles of long-term hiring and salary payments. Business needs to keep changing and you can engage a digital marketing agency according to those needs.
7. Build a great digital presence
All your potential customers are probably doing online research about you and your rivals before making a purchasing decision, so we absolutely cannot overstate the importance of having an excellent digital presence. Unless you have lots of time to publish web content and manage social media accounts, it is best to hire a digital marketing agency to do the job.
8. Achieve goals in less time
The first job that your digital marketing agency will do is to set goals for your business. The right digital agency will be knowledgeable on the best approaches to extracting your business’ real goals. And to top that, they will also help you design and implement the best strategies to meet the objectives.
9. Help evaluate what competitors are doing
Digital marketing agencies have expertise across industries and clients, hence have better knowledge at measuring competitors. If you see that your competition is doing better than you, hiring a digital marketing agency will be your best bet to see what is it that they are doing to generate more leads. A digital agency will keep a close eye on your competitor’s strategy through tools.
10. Your brand gets more recognition
According to some studies, expenditure on digital adverts and media will hit US$375.80 billion globally by 2021. Online marketing is a crucial way for global outreach for businesses. Digital marketing agencies will dedicate their services to ensure that your brand gains extensive recognition and stands out amongst the crowd. The agency will make sure that the right people are talking about your brand and reach the target audience more effectively.