Crisis

Crisis is the Mother of Invention

Just recently, India’s popular matrimony site Shaadi.com launched a unique way to help couples get married, and that too without even stepping out of their homes! In a campaign launched by the brand, called #WeddingsFromHome, the entire wedding ceremony and celebrations are conducted virtually, from within the safety of a couple’s home.

And the brand already got its first couple married – Avinash and Kirti from Ghaziabad – who had a beautiful and traditional wedding ceremony via video conferencing. The brand made sure nothing was amiss – right from make-up to mehndi, sangeet functions, performances by family, everything was planned out well in advance. In fact, to make things more creative, the brand rolled out wedding invites with video call links and a special backdrop to create the right ambience. More than 200 people joined this one-of-a-kind video call wedding, while highlights of the wedding were also shown on the brand’s social media platforms.

In unprecedented times such as these, most businesses and brands are preparing for a world with extreme social distancing. Which is why the coronavirus pandemic is forcing marketers to look at innovative ways of doing business in a post Corona world.

Take for instance dating apps. International dating platform Bumble has also launched features such as a ‘Virtual Dating’ badge, which will be on a user’s profile if they are okay with dating via video chat. And because social distancing is the norm of the time, the app has revised its 100-mile range showing of profiles, to open up to country-wide range and let people to match with others living in different cities of India. In addition, a user can also send audio notes on the app.

Even online ticket booking platforms have changed the way they operate, to sustain themselves and prepare for a new reality, even if it is temporary. BookMyShow and Insider have introduced options for people to live stream events such as comedy shows, yoga classes, music events, dance sessions, and lots more.

So, which one of these innovative ideas do you like the best?

0